The world is jumbled. It feels like that sometimes, doesn't it? Especially when trying to make heads or tails of your marketing plans.
There is hope though. To best understand your position in the marketplace you first have to look at the market. You can create and come up with all sorts of plans and strategies, but if you don't look at your closest competition you may be missing the mark. This in turn helps you understand the world you need to. It "un-jumbles" things. It gives you clarity.
Many companies go through elaborate "competition lists" to check off the differentiating factors and that can be helpful. Merge Left Marketing takes it a step further and helps you not only notice what is different but identify the most important difference.
Stop thinking of the world as a big mess of words, ideas, concepts and jumbled thoughts. Instead, gain the traction and clarity you desire with your business marketing plans. It begins with a first step....