> Getting There From Here with Alexa
Getting There From Here with Alexa
| Posted: Wednesday, April 2, 2008
I've spent the last several weeks updating my SEO elements and came across a reasonable question from a business partner...
I had been touting the Alexa Rankings for results-oriented feedback regarding the effectiveness, or lack thereof, of the tweaks and modifications. The question he posed was: What sort of evidence is there that Alexa matters?
It was a very good question.
The answer, of course, is that Alexa does matter - depending on who you ask. You see, the response I gave was in the form of a recent example. The March Madness college basketball tournament had selected the top 65 teams in the land to participate in the tournament to determine a bational champion.
Of course, the selection committee had a purely subjective reasoning to gather the best 34 at-large teams...but we took them at their word because they were users of the product - namely, basketball.
Similarly, Alexa does the same thing to measure traffic rank. They take people who have installed the Alexa bar
on their computers to help them rank websites. It is a highly subjective "opinion" of who matters that leans towards the types of people, techno-heavy, who would use the bar.
At any rate: It doesn't diminish the measuring stick - it simply lets you know who the "Nielsens" are...
Of course, I gotta break it to you - if you thought the Nielsens were viewing TV exactly as they logged, you are severely mistaken. At least with Alexa, you can trust the stats...no matter where they come from.