> The Destruction of Radio...and a Recommendation For Hope
The Destruction of Radio...and a Recommendation For Hope
| Posted: Saturday, April 4, 2009
Terrestrial radio is undergoing a massive shift, and not many people even see it. It's similar to the tectonic plates as they shift underneath our very feet. It's happening in a monstrously large scale, and yet we don't notice it at our level.
Unfortunately, much of the shifting is not necessarily a good shift. Slow on the uptake as is usual, many radio properties are not able to:
a) See the shift
b) Think about a shift (too busy making plans)
c) Have the capacity to do something about it.
Kind of like being tied to the tracks as the train approaches...
So what is this big shift? It's a potential complete move to radio oblivion within (conservatively guessing) ten years. If not sooner…and it all begins with our neighborly friend, the Internet.
With the shift of user behavior and preference to the Internet instead of other channels over the last many years, including television, newspapers, and yes, radio, a kind of slow migration is happening...and it's a migration that is relentless in its efficiency and complete in its path. Eventually, it is not a stretch to think that the Internet is the "last man standing."
So what does this potential "death of radio" mean for the terrestrial signal? It means that some changes in the foundation of radio broadcast need to be make in order to hope for survival. Some ways to challenge this almost certain doom is to engage in alternative streams of content, population groups and technology…and no, I’m not talking HD radio. (More to come on this topic in future blogs!)
But for now, you can get more information on fresh takes and powerful ways to changing the foundations of radio through a friend of mine, Rob Regal. His radio friends group on FaceBook is all about understanding then bolstering the weakened foundation of radio and perhaps rebuilding it in a new, refreshing manner. Looking for answers, hope and steps to a different future? Get with Rob and his new insights!
Go online to the FaceBook group: Robs' Radio Friends
When you get there, tell him I said "hi"...