Hitting the Links
| Posted: Tuesday, April 15, 2008
And speaking of "link farms," you should be careful about the less appropriate methods to artificially generating search engine optimization.
Link Farms are simply a term that speaks about the practice of loading links onto your home page, or even some "hidden" page so that you can create an artificial footprint online. For some examples of link farms, try a search on Google with the keywords: "Link Farms" and see what it pulls up
Anyway, there are better ways to generating links that can develop a strong web footprint and won't cause you to get "ignored" by web crawlers. This includes, for example:
1. Providing internal links to other website pages of your own.
2. Providing external links to relevant sites that rank highly on search engines themselves.
You have to be careful with this tactic as search engines will actually crawl through your links to see how relevant you are. If you link to poor sites, or sites that are seen as simply a way to generate links, well...you guessed it...you could find yourself penalized.
3. Ask others to link to you in return for you linking to them.
This is called reciprocal linking and is an easy way to develop strong linking. Make sure the sites are good sites that don't follow bad practices and are relevant to you. Additionally, if you have a non-profit, there are other concerns you will need to consider such as not jeopardizing your status by linking to commercial sites.
4. Back link through article or content publishing on blogs and article submission sites.
With this last strategy, you have to be careful to not duplicate too much content as it can create content that is considered "duplicate content" by crawlers and is completely ignored.
I hope this helps you gather up the right irons as you hit the links on your website!