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Danger - No Matter What You Do...Don't Read This!
Comments from sender: Anything you type into the comments section of the form will appear in this area of the email.Ever wonder why some people respond differently than you expect given the right (or wrong) circumstances? For instance, a sense of urgency works to make people act on something…no matter what the issue is, valid or invalid, important or not. By cutting down the time frame to act you create an atmosphere for movement. You can also peak people’s interest by showing that there are elements of unknown or potentially damaging information (think: blackmail!?!) By creating an “old trick” direct mail envelope that says, “No matter what – don’t open this” you’ve created both a sense of urgency and a sense of danger or uncertainty. Who doesn’t love a mystery? Who isn’t going to at least think about opening the envelope?
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