Chase Hildenbrand, a friend of mine, recently sent me a link to an article about Twitter. This was the latest volley in how useful or not useful Twitter really is. He claims sufficiently that Twitter is all about narcissism...to which I respond, appropriately, "Only I know the truth!" In all seriousness, after reading the article, I have determined four things about Twitter.
1. Twitter is probably here to stay in some form or another. It is a balance between communication extremes and has forced wordy people to truncate…and “anti-social” extremists to stretch a little.
2. But that doesn’t mean that Twitter…or “tweeting”...is the answer, just like mobile marketing isn’t the “answer." But it does have a place and a role in the continued development and extraordinary attention social media (which is otherwise known by the more common name of “interaction”) gets.
3. If you don’t have anything to say (Narcissist or not), please stay away from Twitter. It crowds the space. Just like I wouldn’t propose to bake goods for a fundraiser, you shouldn’t use Twitter just because it’s out there. There is ample opportunity to use other collateral to get your message across.
4. If you do want to engage social media as a “construct” then do it correctly. Get some advice on how to use things correctly. Twittering is just like driving. It can give you fits and starts, as well as that kind of push back if you aren’t committed to it or, with all candor, don’t know how to use it.
Now, if you’ll excuse me I have to go tweet the fact that I just blogged about Twitter…