Brand Simplicity
 Subscribe

The Absolutely Best, Most Important Powerful Advice You'll Ever Get to Radically Improve and Succeed at Your Business Marketing Plans, Unconditionally Guaranteed or Your Money Back...

Read (0) / Post Comments | Posted: Saturday, April 11, 2009
You’ve seen the online advertisements.  They’ll promise you riches and wealth that’s you’ve never experienced before…but the people who they use as testimonials are not truly indicative of what the typical response.  They promise you freedom from burden…but there is an upfront fee of $29.99…and then the operator tells you there is a monthly maintenance fee of about $89 per month.  Finally, they say there is a money back guarantee…only, it expired last night, just before you called about the guarantee.

Sure, there are lots of legitimate offers to help you expand this, grow that, resolve the other thing and generally become the next superman of the financial, retail, online, (plug in your desire here) world.  But the most likely outcome is that you’ll be spending your money not to make yourself rich.  Rather, you’ll be creating instant wealth for the people who sold you widget “a” or gadget “b."

Believe it or not, though, this isn’t about the long sales letter techniques rouge marketers sometimes employ.  Nor is it about empty promises and how to detect the bold and audacious claims in order to save yourself.  Fact is, if you're gonna spend the money to buy the “Internet Millions Machine from Gotchamoneysco” that has somehow remained secret to America and hasn’t yet been purchased by every single living organism on the face of the earth if it works...since it apparently makes millions for every single person who buys it for only 39 bucks...then nothing is going to stop you now.  But what you still may hold out hope for is that this infinite wisdom to reveal charlatan from true businessman hasn’t seeped into your real business.

But there is a serious caution here because I’ve run into too many businesses that “functionally speaking” DO BEHAVE THIS WAY - spending marketing dollars on empty promises of online traffic, phone calls and otherwise overwhelming crowds of people busting open the doors ready to purchase.  And, granted, everybody has to make a buck, including mailing advertisement companies, your local phone book and other Pay Per Click, online advertising “booking agents."  But does that buck have to come at the expense of your hard-earned dollars?

Follow these quick rules when considering your next “great marketing idea” funding party:

1. Ask yourself if this idea, service or marketing channel you are “buying" into is part of your long-term marketing strategy, or is it an impulse buy like the tasty candy in a grocery store line?  Be honest and know anyone…ANYONE…who is good at what they do can convince you to buy something with urgency or impulse.  That’s what they spend their time learning to do: Compelling people to buy the offer.

2. What does the offer…offer?  Guaranteed traffic?  Guaranteed qualified leads?  Ask the questions that need to be asked.  If the information isn’t there…or if there is too much, too good information...be careful.  If there is a guarantee attached to it, find out the reason, good or bad, there even needs to be a claim of a guarantee.

3. “The world's best," “limited time offer," and “act now” should never be compel you to do anything.  It’s just not good business sense.  Instead, look for words like “trusted," “understand the details” and “every business is different and therefore needs to be explored in an appropriate, thoughtful manner.”  These words and phrases should be the kinds of things you look for.

And then, after you’ve applied the rules on your prospective decision, make sure you either have a larger strategy, consult with someone who can help you with it (working on your behalf), or give the idea some space so you can consider it with some time.  This will place you in a better position to consider any marketing spend…I guarantee it…and for only a small fee of...



site by: the visual studio