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Ringers

Read (0) / Post Comments | Posted: Saturday, March 8, 2008
Where is everyone's sense of justice?

Have you ever wondered what creates a sense of justice in the world?  Or, better yet, why there is no justice in the world?

One guy will have a good idea and it will launch into the stratosphere.  Another will have an equally good idea or concept...only to have it fizzle.

When you start depending on a sense of justice or look at another's unequal success, you actually miss out on a few defining points.

1. Nobody every said life was fair - at least, nobody that matters.
2. And, because life isn't fair, you need to create a competitive advantage whenever you can.
3. Finally, because you must create  that competitive advantage, you need to know where that advantage is.

Why do people succeed at releasing certain ideas?  Where do they get the buzz?  It's not because they have ringers.  But it is because they follow some tried and true methods of generating interest in their particular brand or company.

Start thinking about these things to help you get going:

1. You need a solid plan - otherwise you'll waste your opportunity.  Think about that.

2. You have to know how to execute that plan in a consistent manner.

3. There is luck involved (but you shouldn't depend on that).

4. Bring in ringers - develop a support team of people who are smarter, faster and
stronger than you are so that things can get done.

5.  Persevere - but know when to quit.

6. Keep learning - even if you improve 1% like so many improvement gurus are suggesting nowadays...even if it is 1/2%.  If you can improve who you are in your field you'll be better for it.  There will ALWAYS be someone who knows more, is smarter and better at what they do than you are.  But you don't have to be them - you have to be yourself...so be the best at it you can.

7. Mentor, or be mentored.  Or both!  A martial arts instructor was once asked why he practiced with his students if he was so far advanced beyond the skill level the students had.  The instructor responded: "Similar to how you gain skill by practicing on the  Dummy, I, too, improve by practicing with you."  The point sunk in.  You can learn by teaching and you can learn by having someone teach.  Do both.

 


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