| Posted: Tuesday, March 31, 2009
One of Merge Left Marketing's team members (Justin Bellars, web programming) recently went on a trip to India and it got me thinking: Have you ever felt overwhelmed by big challenges in front of you...or burdened by the significance and importance of whatever it is you’re doing...so much that it becomes discouraging?
By the look of Justin's challenges - primarily, the massive rock situated behind him (precariously, to say the least) much less making the trip to India in the first place, I am reminded of a simple business/marketing principle that it is clear Justin is using: Sometime, just sometime, you need to step out in faith and do what's right...not what's best.
What I mean to say is often people can get caught up in analyzing and overanalyzing things until they just don't move. And yet somehow they feel accomplished because they at least thought it through.
But the principle of action can often separate the thinkers from the doers. Now, I'm not advocating just doing stuff (or as Nike says - Just Do It). Instead, I am offering a simple caution against stagnation. Unless you do something with your thoughts it won't matter one bit how much you overthink something...there won't be any tangible results.
So, as you are considering your next marketing plan, I think it wise to think through things very well. But then stop. And start acting.
And thank you Justin for the great reminder that results are only the "result" of doing something...not thinking about doing something.