> Plagiarized Marketing...Refined
| Posted: Sunday, March 29, 2009
Recently I read an article about how much stuff is floating out in space. Leftovers from rocket launches and other man-made trips have left a less than friendly environment in an already cold, harsh place. Last week, one of our space "properties" was endangered because a piece of space debris was within a few miles. All reporters could ascertain was that we'd never know exactly how close the station came to being hit by a potentially deadly piece of "space junk.," Fortunately, things ended well.
That kind of got me thinking even more about a website project I'm developing. The website is called PlagiarizedMarketing.com. And, while there is nothing up and running yet (more news to come on the upcoming launch), I am developing it as an answer/homage/satire to all the junk marketing floating around out there in the land of commerce. You see, similarly to how a space station can be endangered by the prevalent space junk floating around, your business and marketing plans can be sabotaged and endangered by the prevalence of bad, copycat and downright plagiarized ideas out there. It reminds me of the saying about knowing just enough to get people in trouble.
And it isn't all coming from markets trying to make a buck. A lot of the marketing junk floating around is from the very business owners who seek to improve their business. They'll pick up bits and pieces of ideas and create their own junk marketing.
But this isn't an attack on marketers or business owners who justifiably are simply seeking good solutions in a confusing world. Instead, it's a way to help everyone understand that marketing can be, if misunderstood, dangerous, damaging and potentially hurtful to successful business dealings. I think about how many people nowadays quote Seth Godwin. Yes, Seth does make some sense. But just like going to the doctor a lot isn’t going to make you a doctor, reading Seth's stuff isn't going to make you a good marketer.
Do you have the discernment to find out what really is junk? Over the next few weeks, I'll blog more on this topic...as well as give you some insights into the new PlagerizedMarketing.com site I'm building. And, hopefully, together we can avoid junk marketing at its worst.