> Tugging at Something
Tugging at Something
| Posted: Sunday, February 22, 2009
Imagine you are a small but determined, rickety tugboat rising and falling casually, easily, as the ocean surrounding you swells and then dips beneath the horizon. You disappear into vast, blue dunes only to resurface slowly as you are pushed upwards by a surging crest of rolling, undulating pillows of water. This repeats endlessly as you try to gain your bearings and find your way through the massive, heaving waves under you.
Suddenly, a wall rises in the near distance and you immediately gain understanding that the shadow that has overcome you is not just a tidal wave of doubt, but something more substantial, something more consuming. It’s the darkness resulting from your competition’s massive marketing plans…
While this example is a little dramatic, I bet it’s not an altogether unfamiliar description of how you might feel with your business as you take a glance at what the marketplace looks like. The simple fact is the example is actually a pretty realistic view of what can happen with your marketing plan execution. Mix that together with the tumultuous economy, the complexity of new media and the difficult rigor that “measurable” results require - and you are presented with the challenging prospect of making sense of it all.
Read the rest of this in our article section.
Until next time...