> Marketing Rule Number One: No Ifs, Ands or Buts...Except for This One Caveat
Marketing Rule Number One: No Ifs, Ands or Buts...Except for This One Caveat
| Posted: Tuesday, February 17, 2009
How often have you come up against a “firm” wall of resistance...only to find after some delicate finagling that you were able to eke out a smidge of wiggle room? Was it simply a red herring that was placed in your path? Why did the firm stance you encountered quickly dissolve upon the offer of counter resistance?
It can seem nowadays - aside from that impenetrable fortress known as the “retail clerk” down at the local bookstore who never (ever) budges on the price of a paperback - life is surprisingly flexible despite pretense otherwise. But how much of that initial resistance is really just “posturing” and how much is a reasonable attempt to provide the best situation for both parties involved? And how can your understanding of this “flexibility dynamic” to marketing gain you a competitive advantage?
Well, I've posted a new article about this very topic. Simply click here or go to the articles section of my site to get the entire piece. Enjoy!
Until next time...