> What Do Your Customers Look Like?
What Do Your Customers Look Like?
| Posted: Friday, April 25, 2008
Do you know what your customers look like? An obvious question, right?
What I mean to say is...even if you do understand you have male and female customers; old and young; rich or struggling financially...you probably treat them similarly if not exactly the same. Ask yourself this - how do you treat them?
Would it be surprising to you if I suggested that men and women respond differently to different brand offerings?
How about this: The older your demographic, the more money they have? But you didn't guess that with all the youth-targeted media and marketing.
The point is this. Stop treating your customers the same and you can begin to develop that long-term revenue you've been seeking. Begin talking to them like the people they are. What are their interests? What are their likes and dislikes? Why do they shop for this product but not the other one?
Start answering questions and you'll begin to really understand what your customers look like.