> Too Much of a Good Thing
Too Much of a Good Thing
| Posted: Monday, April 14, 2008
Did you know you can have too much optimization for your site?
With a nod to ABC's Wide World of Sports, I'd like suggest that the constant pursuit of search engine optimization means several things. One important thing is that you have to strike a delicate balance between having a good thing - and having too much of a good thing.
Let's consider keywords for a moment.
When you go into "working" your keywords, it makes sense to be careful about the balance you have between adding relevant keyword content and overdoing it. The danger is that if you don't ensure that the keywords placement doesn't look artificial (the sentence structure and style has to make sense) to the crawlers searching for website content, you could end up blacklisted and have search engine rankings lower than when you started the keyword optimization!
It's similar to adding too many links to your site. Search engines are becoming ever savvier at developing triggers to say, "Something isn't kosher with this site." As a result, you need to make sure you don't catch onto the latest search engine craze and hurt your sites' ranking more than help it.
So be careful when you scrub your site with a ton o' keywords. You could end up worse off than where you began.
If you aren't familiar with how to develop strong keywords, density and keyword clouds, seek advice from someone with experience that can help.