| Posted: Wednesday, April 9, 2008
Have you ever driven a luxury car?
If you're not used to it, you may very well miss out on a number of features - several of which might even be exactly why the car is considered a luxury vehicle in the first place.
I'd like to do a little thought exercise with you: Imagine you had one of these luxury cars.
You'd buy it for just over 100 Gs...and then what? Would you simply park it in the garage, never to be used? Or would you take it out for a spin? Maybe even take it onto the freeway to see how well it performs.
One of the fascinating things about luxury cars is if you don't use it you might a well not have it. Drive a Yugo
Interestingly, if you have a Content Management System (similar to the one Merge Left Marketing partner The Visual Studio can provide), rule number one is that you must not park it, or even just
take it out for a spin. Instead, you need to keep using it every single day. And when you do, you'll be able to maximize the potential and flexibility you are afforded.
Laden with several terrific features as a baseline, some Content Management Systems can truly amaze - of course, they do cost some money. They are a premium item if done correctly. BUT - if you do not think you'll take full advantage of the power you are given, you should make a decision before spending money. Otherwise, you'll have a very nice, super expensive luxury car...and nowhere to go in it.
Believe me - I'm not trying to dissuade you from purchasing a powerful CMS. Instead, I want to give you perspective so that if you do decide to buy well, you'll also live well after the purchase.