> Web Analytics and You...The First Steps
Web Analytics and You...The First Steps
| Posted: Monday, April 7, 2008
What have you done for me lately?
Have you heard that phrase before? It's essentially the same question you should be asking your web traffic. And it is based on a basic, Marketing 101 premise: What are your consumer, buyer and adopter doing...and, more importantly, how can you capitalize on this behavior to help generate a more reliable experience for your user? Of course, this helps generate revenue as well...
There are some good ways to find out.
One of the easiest, free ways to get valuable information is through a Google application called Google Analytics
. Google Analytics has a (fairly ambitious) number of ways to measure what and who your traffic is. It shows you what people are looking at, for how long, and where they come from. Additionally, you can even tie the analytic detail to your AdSense Campaigns if you have any.
Some e-mail based programs that allow you to see who is clicking where include Constant Contact, Aweber.com and others. Typically, this level of paid tracking will give you the ISP source, click-thru rates for multiple campaigns, and what percentages of readership care about your messaging.
Another more expensive way is through customized data mining features that a web developer can provide for you. This might mean anything from partial registration to see additional content, to a full blown data mining application that allows you to actually control the content accessed or displayed based on the user's behavior and traffic habits.
No matter what level of analytics you seek out, be sure you provide the user with full disclosure about what you are doing. Not only does it give the user a sense of transparency, but is also makes good business sense.
In a couple days, I'll give you some ideas of how to take this information and use it to help you generate additional revenue.